Apparently Nothing
Apparently Nothing needed a logo that could be applied anywhere, on guitars, road cases, their van, their trailer, their backdrop banner, their stickers, CDs, t-shirts, everything really. What the band needed was a classic logo that was unique enough to be instantly identifiable as Apparently Nothing regardless of the context -a restroom off the freeway in Iowa, for example.
I’ve included some examples of the extensibility of this identity.
