In order to give a face to infertility, folks had to be introduced to Neil and Karen. It wasn’t enough to have the phrase “Birds and Bees can’t always make babies.” Mono went as far as producing five videos exploring this every-couple. Their client, EMD Sorono decided to launch its campaign locally in Baltimore, choosing to introduce these characters in theaters before popular date movies that summer.
With Sevnthsin I created a website to house these videos and allow users to truly get to know Neil and Karen. They were able to learn a bit about the infertility issue, and even locate nearby clinics. Since many users may have wanted to find out more info even before they got home, we created a mobile version of the site that offered all the same functionality.
Client EMD Sorono
Agency Sevnthsin / Mono
Role Designer / Developer
Launch Site →